Gamified Tik Tok AR experience for Finnish department store chain SOKOS in occasion of their perfume stock sale and Find Your Scent marketing campaign.

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I had the privilege of working closely with the SOKOS, Finland’s leading department store, team through my role as the primary creative strategist at Locus Solus Studio. Before the dev team started on this, I concluded a whole research around the growing interest around fragrances among teenage boys. Market research and trend forecasting as well as analysing what reviews young men post about the most popular smells. Analysing articles, sales data and opinions of perfume influencers on TikTok, as that is the primary social media that the target group for this project.