I had the privilege of collaborating with the Armani team at L'Oréal Luxe in my role as the primary strategist and project manager at Locus Solus Studio. Together, we created an engaging Augmented Reality (AR) filter on Instagram to celebrate the launch of Armani Beauty's Prisma Glass lip gloss.

​

Designed as an interactive beauty try-on, the filter allowed users to explore color swatches that complemented their style while offering a sleek, elegant effect that could be enjoyed even without the lip gloss. This immersive AR experience seamlessly connected with audiences, delivering a dynamic and innovative way to engage with the brand.