I had the opportunity to act as the primary strategist and creative assistant for an exciting collaboration between Locus Solus Studio and H&M Beauty.

 

Together, we developed a Fake Oout Of Home ad using VFX for H&M Beauty’s social media channels to celebrate the opening of their flagship store in the Westfield Mall of Scandinavia in Stockholm. The project aimed to capture the energy of the launch while highlighting the key brands available at this new location.

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The campaign resonated strongly with audiences, achieving over 1M views within the first 24 hours on TikTok and Instagram combined and receiving an outpouring of positive feedback.